In so many ways.
I have picked up lovely new tunes through many various avenues. For example, thanks to Jeri Smith-Ready’s SHINE, I am now a fan of Glasgow band, Frightened Rabbit. All it took was a mention, and I got curious enough to search iTunes. Now I’m in love, hehe!
I discovered the awesomeness of Within Temptation in a similar fashion. I was sitting in the car bored, waiting, and I pulled out my phone to look up anime music videos on YouTube. As an already confessed Final Fantasy fiend, I searched out FF videos. I came across a FF: Crisis Core vid set to Within Temptation’s Angels, and was blown away. I got chills watching that video, and I had to hear more songs after that. I own three of their albums now.
I’ve gotten other lovely music from bands such as Spence and Lovers and Liars through social media. MySpace actually was helpful in finding these two gems, or rather, they found me. (If a member of the band sends me a witty and somewhat silly message, I will no doubt investigate the tunes. Looking at you, Daniel!)
But music isn’t the only thing I discover in this fashion! As a fan of Lovers and Liars, of course I had to watch the fan-made video set to their song I’m Not Him. I watched it to hear the song, but the cuts from the anime Clannad made me watch the entire series.
I also find new books, music, and games through regular channels, but there’s just something magical to me about discovering a band through a book or because they sent me a clever message. It’s exciting to me to think that a fan video can introduce me to a show, game, or song that I might never have discovered otherwise.